What in the world is ASMR?

Emma Beardall

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Would you watch a video of nothing but whispering, tapping, and brushing makeup brushes on the microphone? As weird as it sounds, some of these videos have gotten over 5 million views. These videos are called ASMR. But what the heck is ASMR? And why do people like it?

ASMR is a new, popular YouTube trend made with the goal to help viewers relax. ASMR stands for Autonomous Sensory Meridian Response, a pleasant tingling sensation that typically starts in the scalp. ASMR is experienced in response to certain audio and sometimes visual stimuli.  It’s described as a tingling, fuzzy sensation starting in either the scalp, lower back, or nape of the neck. The tingling slowly spreads to the rest of the body. It’s very relaxing and often said to aid sleep.

However, not everyone experiences ASMR. There’s not much research done about ASMR, but with it’s rising popularity that may change. Even if you don’t experience tingles, it can still help you fall asleep quickly. There’s many different types of ASMR videos. From whispering, tapping on various objects, mouth sounds, to medical or Harry Potter roleplays. It’s unconventional, but try watching an ASMR today! You never know until you try it.

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