The student news site of Davis High School

The Dart

The student news site of Davis High School

The Dart

The student news site of Davis High School

The Dart

Depression
Julia Adams, Journalist • May 15, 2024

NIL and future of College Sports

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AP
FILE – Colorado head coach Deion Sanders looks on in the first half of the team’s spring practice NCAA college football game, April 22, 2023, in Boulder, Colo. Colorado opens their season at TCU on Sept. 2. (AP Photo/David Zalubowski, File)

NIL Sponsorships  

Nil Sponsors having been going around in college for 2 years and have changed many things in college sports. A lot of people are very controversial of how they feel about it because teams that make more money have a way bigger advantage of teams that have less. Many players who are the best at there sport is trying to work jobs because they need extra money before Nil became a thing Heisman winner Bryce Young came out and said that he was working while playing with a scholarship trying to get extra cash. We are going to talk about what the good and bads are of each. 

 What are the goods that come from it 

 (NIL) in college sports marks a transformative shift, empowering student-athletes with the opportunity to capitalize on their personal brands. NIL rights enable athletes to monetize their talents, endorsements, and social media presence, fostering financial independence and entrepreneurial spirit. This paradigm shift not only acknowledges the athletes’ contribution to the multi-billion-dollar college sports industry but also promotes a fairer compensation model. NIL benefits extend beyond financial gains, providing invaluable real-world experience in marketing, negotiations, and self-promotion. It cultivates a sense of responsibility and business acumen, preparing student-athletes for life beyond sports while enhancing the overall collegiate experience.  

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 What are the bads that come out of it 

Many people can agree that it is a good thing if players are getting paid for there hard work but it comes down to the best players. If a players is going to get paid in NIL more money they are going to want to go to that score. If a injury happens that can ruin many people NFL chances why wouldn’t people want guaranteed money before just in case. This causes teams that are bigger to get the biggest and best guy’s and the smaller schools still get some kids but not as many as they would before NIL became a thing. College sports are a huge business and make billions of dollars a year why shouldn’t they give some of the kids a little of what they are brining in. Both sides are great opinions and have good and bad things to both of them there will always be teams that stay on top as long as they keep the NIL deals the same that they have. 

 What are the Highest paid Athletes with Nil 

 Basketball and football players, being the focal points of collegiate sports, tended to dominate this landscape. Athletes like Zion Williamson and Trevor Lawrence were expected to command substantial endorsement deals. The NIL compensation varied widely based on an athlete’s visibility, success on the field, and marketability. Brands sought partnerships with athletes who could enhance their image and reach the college sports audience. These agreements covered a spectrum of endorsements, social media promotions, and personal appearances. The evolution of NIL in college sports marked a shift in how athletes could financially benefit from their status, opening new avenues for earning income beyond traditional scholarships. It’s important to note that the NIL landscape is dynamic, and newer information post-2022 would be needed to identify the current highest-paid NIL college athletes. Another very high paid college athlete is Lebron James son Bronny Having a Nil deal of 5.9 million which for a college student is more then lots of pros make. 

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About the Contributor
Luke Edgington
Luke Edgington, Journalist
Luke is a very dedicated wrestler and has been wrestling since he was very young he loves hanging out with his friends and going to parties. Luke took this class so that he could get his English's credit, but has learned to like writing about interesting subjects. He's on the tennis team and likes playing lot's of different sports, his favorite thing to watch is the BYU football games.